The Sweet Struggle
108
countries have taxes on sugar-added goods
- who
33%
decrease in sales of sugar - sweetened beverages when tax is added
- CNN
73%
of US consumers are trying to limit or avoid sugar
- IFIC 2022
108
countries have taxes on sugar-added goods
– WHO
33%
decrease in sales of sugar-sweetened beverages when tax is added
– CNN
33%
Overconsumption of sugar has led to an escalating health crisis
Excess sugar consumption has been associated with obesity and chronic low-grade inflammation, which increases the risk of diabetes and heart disease.
Current sugar substitutes don’t meet consumer and manufacturing needs:
Consumer
- Lacks sweetness and has bitter aftertaste
- Can’t satisfy sweet tooth cravings
- Artificial sweeteners are associated with potential health risks (aspartame, Splenda, and other non-sugar sweeteners)
Manufacturers
- Unable to preserve the great taste and texture of real sugar
- Doesn’t have the same molecular structure or functional properties as sugar
- Requires reformulation = more time and money for the business