The Sweet Struggle

countries have taxes on sugar-added goods
- who
decrease in sales of sugar - sweetened beverages when tax is added
of US consumers are trying to limit or avoid sugar
- IFIC 2022
Overconsumption of sugar has led to an escalating health crisis

Excess sugar consumption has been associated with obesity and chronic low-grade inflammation, which increases the risk of diabetes and heart disease.

cardiovascular diseases diagram
Current sugar substitutes don’t meet consumer and manufacturing needs:
  • Lacks sweetness and has bitter aftertaste
  • Can’t satisfy sweet tooth cravings
  • Artificial sweeteners are associated with potential health risks (aspartame, Splenda, and other non-sugar sweeteners)
  • Unable to preserve the great taste and texture of real sugar
  • Doesn’t have the same molecular structure or functional properties as sugar
  • Requires reformulation = more time and money for the business
Learn more about Resugar Synergy